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As the camera industry moves forward into the digital era of more of it all (more megapixels, more lens options and more of everything high-tech), the advertising goes back to basics. Old school visual jokes. Less is more. Expect the unexpected.

Mouthwatering knitted fruits & veggies print campaign by Canadian advertising agency Wax Partnership for the Farmer’s Market in Calgary. The brief was to let people know that the market is open all winter and produces tons of fresh fruit and vegetables, even during the severe Canadian winters.